
iNTEGRITY
Integrity is all about personal accountability. But belonging to a community that shares similar values and offers encouragement helps to attain and maintain this foundational quality.
iMMERSION
Like learning a language or developing a trade, growth tends to come faster and deeper when the whole self is involved. We encourage you to utilize the non-exercise elements of our programs to inform and improve facets of your life beyond physical fitness.
iNNOVATION
We are incredibly fortunate to have access to the most cutting edge science, technology, and methodology in our fields. We seek to build upon tried and true methods with new science and creative applications. We do all the workouts we prescribe, and thoroughly test techniques before implementing them.
iNSPIRATION
The work we put in together should translate to other aspects of our lives. We hope that our community will allow you to inspire friends, family, coworkers and acquaintances to challenge themselves, and ultimately elevate their own wellness.
iNVOLVED
Acts of service and sacrifice not only strengthen communities, but also the spirits of those who perform them. We understand community involvement enriches their sense of self-worth and tightens the fabric of the society in which we live.
iNCLUSIVITY
We seek to involve, motivate and learn from all types of people at every fitness level. Whether you’re a professional athlete or approaching fitness for the first time, we will find a mutually beneficial space for you in our community.
iNTENSITY
We're not the kind of people who do things halfway. Whether it’s pumping iron, playing with friends, or taking it easy, we give it all we’ve got. We invite our squad to be fully present, for both training and recovery.